The Big Data “will drive the economy in the coming years.” Provided that you know what you are talking about: according to a survey of the Adecco Group and the University of Milan-Bicocca, 40% of Italian Italian companies do not know the concept and only 12% use “big” for purposes Data trade, while 48% admit to having only a partial mastery. The sample consists of about 350 company representatives and has been drawn between companies of different size and sector of origin, with engineering-electronics industry dominance (41.02%) and trade and services (26.29%). SMEs account for almost half of the survey (47.14%), but the delay on the phenomenon does not seem to be their exclusive: about one in three (35.03%) came from large industries, in theory more prone digital update with respect to the micro-sized companies, small or medium.